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Sway — Song of the Day App
Partner:
Swift, Figma, Google Docs

One Liner

A social music app that brings discovery back to your friends — like BeReal, but for songs.

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About The Project 

​Sway is a mobile app for sharing your favorite daily song and discovering music through your social circle. Inspired by BeReal’s “post to unlock” model, users can only access their feed after posting a song, encouraging contribution and community. Designed by and for college students, Sway tackles algorithm fatigue with a frictionless, human-centered music experience. The app is currently available on iOS and integrates directly with Spotify and Apple Music. We’re tackling four core problems: A. Algorithm fatigue – Recommendations feel soulless and repetitive; users don’t feel seen. B. Expression gap – Music is part of our identity, but there’s no simple way to share it with friends. C. Social music void – Streaming platforms are great for listening, terrible for social connection. D. Taste-based connection – There’s no platform to form bonds with people through shared music taste.

MY ROLE

  • Leading user research and testing to refine UI/UX

  • Designing and iterating on the pitch deck for investors and partners.

  • Supporting recruitment and marketing strategy by hiring university brand ambassadors and music curators

  • Contributing to product ideation and feature planning in weekly team sprints

CHALLENGES

How We Solve Them?

Making music sharing feel truly social:

Making music sharing feel truly social:

We implemented a BeReal-style unlock system, a minimalist feed, and a trending leaderboard to encourage real-time posting, reward streaks, and highlight tastemakers.

Breaking into Gen Z user habits

We launched with a campus-focused strategy, partnering with DJs and up-and-coming creators, hosting music events, and using QR codes, merch, and streak-based gamification to build traction.

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Designing around fast feedback loops

We conducted rapid user testing, iterating on interface design and onboarding to reduce friction and boost engagement.

OUTCOMES & IMPACT

  • Over 1,000 downloads and 754 active users

  • 66% Day 1 retention, placing the app in the top 75th                percentile

  • Average user session time of more than 25 minutes

  • Clear market positioning as the social layer for music                      with future plans to evolve into a data-driven discovery and artist engagement platform

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